Build a newsletter that actually drives growth
We uncover the hidden insight, drama and humanity in your company – and turn it into a newsletter that commands attention.
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Journalists seasoned in the world's boardrooms, battlefields and political dramas know what is noise – and what makes readers care.
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URN
A newsletter and newswire published under The Whole News Company philosophy that quickly dominated a niche.
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Table of Contents of an Actual WN newsletter
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Newsletter Transformation
A breakdown of the contents of a typical newsletter, and a newsletter written by WN.Typical newsletter outline
Company Milestone. We’re proud to announce we’ve reached 10,000 customers! Thank you to our incredible team and partners who made this possible.
Conference Booth Recap. Last month, our team attended the Global Solutions Conference in Berlin. We had a great time connecting with peers and showcasing our latest offerings. Here's a photo of the team at our booth!
Employee of the Month Congratulations to Sarah P., our marketing manager, for her outstanding contribution this quarter. Sarah has been with us for three years and continues to shine!
In the News. Check out this article where our CEO was quoted on industry innovation. [Link]
We just wrapped another successful project with an amazing client. Always a pleasure to deliver great results!
Our team worked three weekends to help a client hit a non-negotiable launch date — and they did it, just in time for their live demo with aThe Whole News
The Big Story. A gripping, originally reported feature - a defining customer story, a strategic moment, a challenge overcome, or a deeper dive into your company’s mission — always framed for maximum reader interest.
Industry News Desk. Hard-hitting, contextual reporting on news that shapes your sector. Not just curation — real journalism. You become the go-to source for sector updates, trends, and developments that matter to readers, often with insider insight from your own people.
Inside the Company. Important internal updates made relevant to the outside world. This section keeps readers connected to your company’s progress, while reinforcing credibility and transparency.
Around the World. Human-centered stories from your people across geographies and functions. Short pieces that spotlight the individuals behind the company.
Around the Internet. A sharp round-up of commentary, headlines, and debates in your ecosystem. This is your "conversation radar" — highlighting what influencers, analysts, customers, or critics are saying online. With expert framing, it helps you shape the narrative, not just follow it.
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Adam Brown
Adam Brown, a former editor for Bloomberg and The Associated Press, has spent 37 years at elite levels of global journalism. He covered the U.S. invasion of Afghanistan for The Associated Press, the financial crisis for Bloomberg and has led a private newswire for some of the world's largest institutional investors.
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