About The Whole News Company
Adam Brown, a former editor for Bloomberg and The Associated Press, has spent 37 years at elite levels of global journalism. He covered the U.S. invasion of Afghanistan for The Associated Press, the financial crisis for Bloomberg and has led a private newswire for some of the world's largest institutional investors.
What we do
The Whole News Company creates powerful newswires for businesses that want to lead the conversation in their industry.
Founded by Adam Brown — a veteran journalist with 37 years of experience at Bloomberg, the Associated Press, and CNN — we bring the authority of real reporting to the business world. We extract the insights inside your company, combine them with expert interviews and industry coverage, and publish compelling news that builds trust and drives visibility.
We’ve covered wars, financial crises, and global markets. Now we bring that same level of editorial quality to ambitious companies worldwide. With a unique blend of human journalism and AI-powered workflows, we make it easy for your business to publish credible, high-frequency content — without lifting a finger.
Adam Brown
Adam Brown, a former editor for Bloomberg and The Associated Press, has spent 37 years at elite levels of global journalism. He covered the U.S. invasion of Afghanistan for The Associated Press, the financial crisis for Bloomberg and has led a private newswire for some of the world's largest institutional investors. Adam has also founded the Ukraine Rebuild Newswire, a successful experiment in micro newswires, a concept he has developed into a scalable model for high-impact corporate storytelling. Through The Whole News Company, he now brings this approach to companies worldwide, helping them turn internal expertise into credible, lead-generating news operations.
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